Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand

LIU Liang; WANG Xin; SUN Xue-jiao

doi:10.16779/j.cnki.1003-5508.2018.01.021

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Volume 39 Issue 1

Nov. 2019

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Article Navigation > Journal of Sichuan Forestry Science and Technology > 2018 > 39(1): 101-104

LIU Liang, WANG Xin, SUN Xue-jiao. Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand[J]. Journal of Sichuan Forestry Science and Technology, 2018, 39(1): 101-104. doi: 10.16779/j.cnki.1003-5508.2018.01.021

Citation:

LIU Liang, WANG Xin, SUN Xue-jiao. Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand[J]. Journal of Sichuan Forestry Science and Technology, 2018, 39(1): 101-104. doi: 10.16779/j.cnki.1003-5508.2018.01.021

Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand

doi: 10.16779/j.cnki.1003-5508.2018.01.021

More Information

Sichuan Academy of Forestry, Chengdu 610081, China

Received Date: 2017-12-08

Abstract

With the deepening of supply-side reform and the coming era of electroniccommerce,the supplies of forestry products would increasingly rely on brand effect.Implementing the brand strategy of forest products would become a trend of the new era. It was also an important measure for farmers to increase income and lift out of poverty. Jinyang green Zanthoxylum (Zanthoxylum schinifolium) was taken as an example by analyzing its development status,brand building prospects and existing problems. It was believed that the key was industrial investment,market management,product brand building and brand creativity for Jinyang green Zanthoxylum to get the market.
- Jinyang green Zanthoxylum;
- Brand building;
- Brand strategy

References

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Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand

doi: 10.16779/j.cnki.1003-5508.2018.01.021

Sichuan Academy of Forestry, Chengdu 610081, China

Received Date: 2017-12-08

Key words:

Abstract: With the deepening of supply-side reform and the coming era of electroniccommerce,the supplies of forestry products would increasingly rely on brand effect.Implementing the brand strategy of forest products would become a trend of the new era. It was also an important measure for farmers to increase income and lift out of poverty. Jinyang green Zanthoxylum (Zanthoxylum schinifolium) was taken as an example by analyzing its development status,brand building prospects and existing problems. It was believed that the key was industrial investment,market management,product brand building and brand creativity for Jinyang green Zanthoxylum to get the market.