Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products

YAN Zhi-qian

doi:10.16779/j.cnki.1003-5508.2016.02.010

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Volume 37 Issue 2

Nov. 2019

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Article Navigation > Journal of Sichuan Forestry Science and Technology > 2016 > 37(2): 53-57

YAN Zhi-qian. Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products[J]. Journal of Sichuan Forestry Science and Technology, 2016, 37(2): 53-57. doi: 10.16779/j.cnki.1003-5508.2016.02.010

Citation:

YAN Zhi-qian. Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products[J]. Journal of Sichuan Forestry Science and Technology, 2016, 37(2): 53-57. doi: 10.16779/j.cnki.1003-5508.2016.02.010

Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products

doi: 10.16779/j.cnki.1003-5508.2016.02.010

YAN Zhi-qian

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Chengdu Agricultural Science and Technology Vocational College, Chengdu 611130, China

Received Date: 2016-01-16

Abstract

The giant panda is one of the world-class tourism resources,but at present,China's giant panda ecological tourism development is still in the primary stage,and the comprehensive benefits of giant pandas and their derivatives are not fully shown.This paper deals with five design principles in the marketing field of giant panda recreation products,and based on some case results,puts forward basic conditions and primary strategies for the experiential marketing of giant panda ecological recreation products.
- Giant panda;
- Ecological recreation;
- Product design;
- Experiential marketing strategy
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通讯作者: 陈斌, bchen63@163.com

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沈阳化工大学材料科学与工程学院沈阳 110142

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Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products

doi: 10.16779/j.cnki.1003-5508.2016.02.010

YAN Zhi-qian

Chengdu Agricultural Science and Technology Vocational College, Chengdu 611130, China

Received Date: 2016-01-16

Key words:

Abstract: The giant panda is one of the world-class tourism resources,but at present,China's giant panda ecological tourism development is still in the primary stage,and the comprehensive benefits of giant pandas and their derivatives are not fully shown.This paper deals with five design principles in the marketing field of giant panda recreation products,and based on some case results,puts forward basic conditions and primary strategies for the experiential marketing of giant panda ecological recreation products.