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刘亮, 王新, 孙雪骄. 金阳青花椒品牌现状研究与思考[J]. 四川林业科技, 2018, 39(1): 101-104. DOI: 10.16779/j.cnki.1003-5508.2018.01.021
引用本文: 刘亮, 王新, 孙雪骄. 金阳青花椒品牌现状研究与思考[J]. 四川林业科技, 2018, 39(1): 101-104. DOI: 10.16779/j.cnki.1003-5508.2018.01.021
LIU Liang, WANG Xin, SUN Xue-jiao. Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand[J]. Journal of Sichuan Forestry Science and Technology, 2018, 39(1): 101-104. DOI: 10.16779/j.cnki.1003-5508.2018.01.021
Citation: LIU Liang, WANG Xin, SUN Xue-jiao. Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand[J]. Journal of Sichuan Forestry Science and Technology, 2018, 39(1): 101-104. DOI: 10.16779/j.cnki.1003-5508.2018.01.021

金阳青花椒品牌现状研究与思考

Research and Thinking on the Present Status of Jinyang Green Zanthoxylum Brand

  • 摘要: 随着供给侧改革的不断深入和电商时代的到来,林业产品的供给将越来越依赖于品牌效应,实施品牌战略是新时代林产品有效供给的趋势,也是林农增收和致富脱贫的重要举措。以金阳青花椒为例,通过分析其产业发展现状、品牌建设前景及存在问题,认为从产业投入、市场管理、产品品牌创建和品牌创意这4个方面入手是"金阳青花椒"打赢品牌攻坚战的关键。

     

    Abstract: With the deepening of supply-side reform and the coming era of electroniccommerce,the supplies of forestry products would increasingly rely on brand effect.Implementing the brand strategy of forest products would become a trend of the new era. It was also an important measure for farmers to increase income and lift out of poverty. Jinyang green Zanthoxylum (Zanthoxylum schinifolium) was taken as an example by analyzing its development status,brand building prospects and existing problems. It was believed that the key was industrial investment,market management,product brand building and brand creativity for Jinyang green Zanthoxylum to get the market.

     

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