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杨玲, 陈红卫, 李峰. 成都动物园游客量与开展保护教育项目关系初探[J]. 四川林业科技, 2013, 34(4): 47-49,17. DOI: 10.16779/j.cnki.1003-5508.2013.04.013
引用本文: 杨玲, 陈红卫, 李峰. 成都动物园游客量与开展保护教育项目关系初探[J]. 四川林业科技, 2013, 34(4): 47-49,17. DOI: 10.16779/j.cnki.1003-5508.2013.04.013
YANG Ling, CHENG Hong-wei, LI Feng. A Preliminary Investigation of the Relationship between the Tourists Number and Pubulic Education in Chengdu Zoo[J]. Journal of Sichuan Forestry Science and Technology, 2013, 34(4): 47-49,17. DOI: 10.16779/j.cnki.1003-5508.2013.04.013
Citation: YANG Ling, CHENG Hong-wei, LI Feng. A Preliminary Investigation of the Relationship between the Tourists Number and Pubulic Education in Chengdu Zoo[J]. Journal of Sichuan Forestry Science and Technology, 2013, 34(4): 47-49,17. DOI: 10.16779/j.cnki.1003-5508.2013.04.013

成都动物园游客量与开展保护教育项目关系初探

A Preliminary Investigation of the Relationship between the Tourists Number and Pubulic Education in Chengdu Zoo

  • 摘要: 目前,国内动物园和野生动物保护机构越来越重视保护教育的投入,为保证保护教育项目可持续发展,投入之后的收益也是各单位决策者需要考虑的问题。动物园游客量的增减受游客的收入、抵达公园的便利度、动物园内的硬件环境改善程度和增值服务的改进等诸多方面影响。通过在2006~2011年间以成都动物园保护教育投入为例进行分析,主要讨论在动物园内以打造野生动物保护教育这一品牌是否能提高游客量。动物园在野生动物展示牌内容、形式上进行了大胆创新,建立起了西南城市动物园的首个科普馆;并且利用专职保护教员优势,设计、开展了以"暑期保护站"、节假日和各种主题日等形式多样的主题保护教育活动。从设计的主题项目数、开展的活动数、直接参与活动的人数,以及入园游客量之间的数据关系分析,初步得出保护教育项目的投入与游客量呈正相关性。

     

    Abstract: Nowadays,domestic zoos and wildlife protection agencies put more and more attention to the protection of investment in education. However,in order to protect and guarantee of the sustainable development of the educational projects,the profit is also an important issue which policymakers need to take into consideration. The number of tourists is fluctuated by several factors,for example,the salary level of tourists,the convenience to reach the zoo,and the hardware environment to improve the extent and valueadded services. The main aim of this paper is to discuss whether carrying out wildlife conservation education will increase the number of tourists or not. From 2006 to 2011,Chengdu Zoo already carried out various forms of conservation education project. Based on the analysis of the relationships of the number of conservation education projects,the number of people involved in the activity and the amount of zoo visitors,it could be preliminarily concluded that there was a positive correlation of the investment of conservation education project with the number of tourists.

     

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