Abstract: As a representative of the protection characteristics of China’s ecosystem, national parks have become one of the important tourist destinations in recent years, and the research on their network attention can provide reference for the ecotourism network marketing of national parks. According to the daily index of Baidu Index in Wuyi Mountain National Park for 11 years from 2011 to 2021, the temporal and spatial variation characteristics of network attention were explored by using multi-index and spatial distribution degree analysis. The results showed that: (1) The daily average inter-annual network attention of Wuyishan National Park showed obvious “single peak” characteristics; The monthly average network attention had the seasonal characteristics of “double peaks”, in which April and July were the peak periods and January was the trough period; The network attention gradually increased before the May Day holidays, but decreased during the holiday, which was consistent with the "precursor" effect of tourists’ holiday travel; During the National Day holidays, the network attention gradually increased and then decreased, with an obvious “single peak” trend, and tourists may had the phenomenon of “peak-shifting” travel. (2) From 2011 to 2021, the spatial distribution and concentration of the overall network attention were scattered, and the level of network attention and spatial concentration in the three major areas was consistent as a whole, showing that the eastern region > the central region > the western region. (3) The network attention of Wuyishan National Park was positively correlated with GDP, total population and per capita disposable income, and negatively correlated with spatial distance. In the end, the targeted strategies were put forward in order to realize the sustainable development of Wuyi Mountain National Park.s positively correlated with GDP, total population and per capita disposable income, and negatively correlated with spatial distance. In the end, the targeted strategies were put forward in order to realize the sustainable development of Wuyi Mountain National Park.