Abstract: With the deepening of supply-side reform and the coming era of electroniccommerce,the supplies of forestry products would increasingly rely on brand effect.Implementing the brand strategy of forest products would become a trend of the new era. It was also an important measure for farmers to increase income and lift out of poverty. Jinyang green Zanthoxylum (Zanthoxylum schinifolium) was taken as an example by analyzing its development status,brand building prospects and existing problems. It was believed that the key was industrial investment,market management,product brand building and brand creativity for Jinyang green Zanthoxylum to get the market.