Abstract: There were multi-resources of Cinnamomum longepaniculatum in Yibin county,but the development of related industry lagged behind.Analysis was made of the advantage, weaknesses, opportunities and threats of camphor oil industry in Yibin County.In meartime, development countermeasures were put forword under the new situation to provide a useful reference for the healthy and sustainable development of camphor oil industry in Yibin County.