Abstract: Nowadays,domestic zoos and wildlife protection agencies put more and more attention to the protection of investment in education. However,in order to protect and guarantee of the sustainable development of the educational projects,the profit is also an important issue which policymakers need to take into consideration. The number of tourists is fluctuated by several factors,for example,the salary level of tourists,the convenience to reach the zoo,and the hardware environment to improve the extent and valueadded services. The main aim of this paper is to discuss whether carrying out wildlife conservation education will increase the number of tourists or not. From 2006 to 2011,Chengdu Zoo already carried out various forms of conservation education project. Based on the analysis of the relationships of the number of conservation education projects,the number of people involved in the activity and the amount of zoo visitors,it could be preliminarily concluded that there was a positive correlation of the investment of conservation education project with the number of tourists.