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风景林康养产品的现状、问题与对策研究

Research on the Current Status, Issues, and Countermeasures of Scenic Forest Health and Wellness Products

  • 摘要: 随着社会发展和生活节奏加快,越来越多的人关注通过自然环境恢复身心健康。风景林作为自然景观的重要组成部分,凭借其独特的自然资源与环境价值,成为理想的康养旅游目的地。以风景林康养为研究对象,通过文献综述法分析了国内外风景林康养产品的发展现状,探讨了当前风景林康养产品创制的痛点堵点,并提出了相应的对策建议。针对产品质量与服务水平不足、产业链发展不完善、政策与法规支持局限性、技术与人才瓶颈以及市场营销与品牌建设挑战等问题,提出了提高产品质量与服务水平、产业链整合与短板补齐、政策与法规支持完善、技术创新与人才培养、市场营销与品牌建设创新等对策。旨在为相关企业和管理部门提供决策支持,推动风景林资源合理利用和森林康养旅游产业健康发展。

     

    Abstract: With the development of society and the acceleration of life pace, an increasing number of people are focusing on restoring their physical and mental health through the natural environment. As an important part of natural landscapes, scenic forests, with their unique natural resources and environmental value, have become ideal destinations for health and wellness tourism. This study focuses on scenic forest health and wellness products. By reviewing relevant literature, it analyzes the development status and trends of scenic forest health and wellness products both domestically and internationally, explores the challenges and bottlenecks in the creation of these products, and proposes corresponding countermeasures. In response to issues such as insufficient product quality and service levels, imperfect industry chain development, limited policy and legal support, technological and equipment innovation bottlenecks, and challenges in marketing and brand building, the study suggests measures including improving product quality and service levels, integrating and bridging gaps in the industry chain, enhancing policy and legal support, advancing technological innovation and equipment upgrades, and innovating in marketing and brand building. The aim is to provide decision-making support to relevant enterprises and management departments, promoting the rational utilization of scenic forest resources and the healthy development of the forest health and wellness tourism industry.

     

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