Abstract: With the development of society and the acceleration of life pace, an increasing number of people are focusing on restoring their physical and mental health through the natural environment. As an important part of natural landscapes, scenic forests, with their unique natural resources and environmental value, have become ideal destinations for health and wellness tourism. This study focuses on scenic forest health and wellness products. By reviewing relevant literature, it analyzes the development status and trends of scenic forest health and wellness products both domestically and internationally, explores the challenges and bottlenecks in the creation of these products, and proposes corresponding countermeasures. In response to issues such as insufficient product quality and service levels, imperfect industry chain development, limited policy and legal support, technological and equipment innovation bottlenecks, and challenges in marketing and brand building, the study suggests measures including improving product quality and service levels, integrating and bridging gaps in the industry chain, enhancing policy and legal support, advancing technological innovation and equipment upgrades, and innovating in marketing and brand building. The aim is to provide decision-making support to relevant enterprises and management departments, promoting the rational utilization of scenic forest resources and the healthy development of the forest health and wellness tourism industry.