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基于结构方程模型的山地城市公园游客满意度及重游意愿研究

Residents’ satisfaction with recreation and willingness to revisit in mountainous urban parks based on structural equation model

  • 摘要: 城市公园是重要的生态基础设施,为居民提供休闲娱乐公共场所和优质游憩体验。以重庆市彩云湖湿地公园为例,从环境满意度、设施满意度、活动满意度、服务质量满意度以及总体满意和重游意愿6个评价维度开展问卷调查,通过构建结构方程模型分析山地城市公园游客满意度、重游意愿及其影响因素。研究结果表明:1)城市公园的游客总体满意度和重游意愿较高,在不同年龄、居住地、受教育程度的游客具有显著差异;2)服务质量满意度对总体满意度、重游意愿均产生显著正影响,其中服务态度为服务质量满意度中最重要的影响因素;3)环境满意度对总体满意度产生显著正影响,其中公园自然或人文特色为环境满意度中最重要的影响因素。

     

    Abstract: Urban parks serve as vital ecological infrastructures, offering residents access to public spaces for recreational activities and high-quality leisure experiences. Taking Chongqing Caiyunhu City Wetland Park as case study, based on the survey data from six evaluation dimensions, namely, environmental satisfaction, facility satisfaction, activity satisfaction, service quality satisfaction, as well as overall satisfaction and willingness to revisit, a structural equation model was constructed to analyze the satisfaction and willingness to revisit of residents and their influencing factors of mountainous urban parks. The research findings show that: (1) The overall level of satisfaction among residents to urban parks and their willingness to revisit is high, with significant differences observed across age, residence, and education. (2) The level of service quality satisfaction has a considerable positive impact on overall satisfaction and the willingness of residents to revisit, with the service attitude representing the most significant influencing factor in the perception of service quality. (3) Environmental satisfaction has a significant positive effect on overall satisfaction. This was found to be due to the natural or human characteristics of the park exerting the most considerable influence with respect to environmental satisfaction.

     

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