Research on Product design and Experiential Marketing Strategy of Giant Panda Ecological Recreation Products

The giant panda is one of the world-class tourism resources,but at present,China's giant panda ecological tourism development is still in the primary stage,and the comprehensive benefits of giant pandas and their derivatives are not fully shown.This paper deals with five design principles in the marketing field of giant panda recreation products,and based on some case results,puts forward basic conditions and primary strategies for the experiential marketing of giant panda ecological recreation products.