Study on Hierarchical Clustering of Forest Fire Risk Sensitivity in Xichang City

The forest fire in Xichang in 2020 provides a good opportunity for the study of fire risk sensitivity clustering. In order to reveal the differences of fire risk perception among different forest fire risk sensitivity cluster groups and different tourism behaviors driven by fire danger, the foreign tourists travelling Xichang were selected as the research object, through the questionnaire survey. The results showed that, based on the fire risk sensitivity, the tourists were divided into three effective clusters: fearless (n = 73), cautious (n = 133) and rational (n = 43), and the correct grouping rate was over 80%. There were significant differences in the perceived threat of wildfires in Lushan Forest Park, Torch Festival, and Yi Nationality Year among different clusters, and the intensity of fire risk perception was cautious > rational > fearless. When a fire emergency occurred, most of the fearless, cautious and rational clusters would choose to postpone the trip, especially the cautious cluster with the highest number and proportion, which indicated that tourists with higher risk sensitivity tended to avoid risks. The conclusion of this paper was expected to provide reference for people with different risk sensitivity to formulate differentiated and targeted coping strategies.