Abstract: As a new eco-economic development model, the development of forest health and wellness tourism is constrained by many factors such as public cognition, market positioning of operators, and product supply. Selecting typical forest health and wellness base in Sichuan province, combined with field investigation, questionnaire survey and other methods, this study analyzed the tourists' forest health and wellness needs and subjective attitudes, explored the market positioning and product development methods of operators, and provided references for promoting industrial development. The results showed that: (1) Tourists generally cared about their own physical health and paid attention to the quality of life; (2) More than half of the tourists had a vague understanding of forest health and wellness tourism, but they had a strong willingness to travel and with diverse motivational needs, and paid more attention to the infrastructure and transportation convenience of the destination.